Despite Being the Largest Social Media Site Facebook Receives Low Customer Satisfaction Ratings

Facebook

With its membership exceeding 500 million men and women (and now boys and girls), Facebook has been experiencing difficulty trying to please its hoard of followers; in fact, current studies have shown that Facebook has one of the lowest customer satisfaction ratings on the web. In a recent survey by the American Customer Survey Index, Facebook received 64 out of 100 points in a customer satisfaction survey, which translates to a D in the world of academia. Sadly, Facebook’s score is lower than any other business in its category, compared to other social networking sites.

However, Facebook did manage to squeeze out one more point than its once competitor MySpace. This one point difference is ironic considering that Facebook was once seen as an escape from the adolescent-driven world of MySpace, characterized by obnoxiously colorful layouts, incessant spamming, and the infamous mirror self-shot. Facebook drew in a demographic who was seeking something more than just an e-popularity contest.

Initially exclusive to genuine college students, Facebook’s simple and uniform layouts appealed to a more mature audience, an audience that many argue is being snubbed as Facebook takes on the role of the Alexander the Great of the internet. In 2005, Facebook expanded to include High School students; subsequently expanding further to include business people, then expanded overseas, and now has reached a point where even people’s pets have Facebook pages!

As it was seen with MySpace, massive amounts of people in one space are like a bait ball for advertisers and other cyber-villains. According to ForeSee Results, the company that conducted the abovementioned survey, “privacy concerns, frequent changes to the website, and commercialization and advertising” were the main contributors to Facebook’s low ratings.

Despite this, the world-wide phenomenon that is Facebook continues to grow, and with the upcoming film The Social Network that chronicles the growth of Facebook coming to theatres in October, it doesn’t appear as though the Facebook hype will be dying down anytime soon – but then again, there was a time when the demise of MySpace was also unforeseeable. One social media giant being “Twitter” Could possibly do to Facebook what Facebook did to Myspace. The rate of Twitters growth is phenomenal and the creators are continually looking for ways to better the colossal success. I would like to get your opinion; do you feel that Facebook will slowly diminish? If so why?